Management Team

John Santhoff

John Santhoff, who has more than 30 years of experience in electronics and communications, is the architect of Pulse~LINK^®'s Ultra Wideband (UWB) technology. He founded the company in June 2000. Under Santhoff's technical vision and guidance, Pulse~LINK^® has pioneered and developed a 1 Gbps UWB chipset supporting both wireless and wired applications for the secure seamless distribution of HDTV, multi-channel audio and digital content throughout the home using wireless, in-home coax cable and power lines.

Santhoff has been a speaker and panelist at numerous conferences and an active participant in the IEEE standards process for 802.11, 802.15.3 and 802.22. He's the author of more than 100 patents filed globally on UWB technology and is the originator of several significant developments within the UWB industry, including the "Common Signaling Mode" for UWB and UWB over band limited wired channels. Santhoff served as a member of U.S. delegation to the ITU, where regulatory issues related to international global deployment of UWB technology were discussed. In 2005, he was named EE Times' "Innovator of the Year" and he was a finalist for Ernst & Young's "Entrepreneur of the Year."

Bruce Watkins

Bruce Watkins is the primary architect of Pulse~LINK^®'s business plan and corporate models, tasked with bringing together the resources to guide corporate formation, capitalization, patent development and operations. He oversees the company's day-to-day operations and successfully led Pulse~LINK^® from its startup phase to being a well-funded leader in UWB communications. Watkins is actively involved in various industry groups, including HANA, DLNA, 1394TA and CommNexus in San Diego.

Watkins has more than 25 years of business development experience, including nine years with Hilton Hotels Corporation in sales and marketing management with several of its flagship properties. He has co-founded motor sports and Internet companies in addition to consulting on merger & acquisition and expansion strategies for luxury hotels, TV and film studios, records management, and other industries.

Waddah Al-Mousa

Since 2000, Waddah Al-Mousa has headed all investment activities in regional and international markets as Co-founder, President & CEO of Jassem Al-Mousa & Sons Group (Jamsons) in Kuwait, which consults and develops markets for elite emerging technologies and telecommunication vendors. Previously, Al-Mousa was at Kuwait Financial Centre (Markaz) as a founding Vice President of International Investments, responsible for all international public equities, alternative and selective direct investments. Prior to that, he was an equity analyst for multiple industries at Trust Company of the West (TCW) in Los Angeles. He graduated magna cum laude from Seattle University with a BA in finance.

Dan Friedman

Dan Friedman has more than 25 years of experience in marketing, sales, and system engineering in the technology sector. His background includes managing all aspects of a semiconductor product line, forming strategic alliances between Fortune 500 companies, working with startups to form and manage large sales organizations, and defining system architecture solutions of new semiconductor products in the consumer electronics and wireless markets.

Friedman was previously Director of Corporate Business Development for Cypress Semiconductor, where he was instrumental in forming strategic partnerships. He held other senior level marketing positions at Cypress, managing its Bluetooth and USB products targeted at the mobile handset, multimedia consumer electronics and PC connectivity markets. Friedman was also Director of North American Sales of a successful startup, Anchor Chips, which was acquired by Cypress in 1999. Prior to Anchor Chips, he held various sales and system engineering positions in the embedded systems and aerospace markets. Friedman holds a MSEE and BSEE from UC Santa Barbara and a graduate certificate in finance from UC San Diego.

Raj Sengottaiyan

Raj Sengottaiyan's responsibilities at Pulse~LINK^® since 2004 have included overseeing delivery of the world's first 1Gbps UWB chipset. Prior to joining Pulse~LINK^®, he was Vice President of Engineering at XtremeSpectrum (XSI), until it was acquired by Motorola. During his tenure, he built the entire IC design and system engineering teams and delivered the first 114 Mbps UWB chipset.

Sengottaiyan has more than 25 years of experience in designing and developing advanced ICs at world-class semiconductor companies. Prior to XSI, he was Vice President of Engineering at Impala Linear Corporation, where he was responsible for the design and development of analog/wireless IC products. After Fairchild Semiconductor acquired Impala, he served as its Director of Engineering. Sengottaiyan was also Manager of Design Engineering at Sun Microsystems and National Semiconductor, where he ran a microcontroller manufacturing operations group responsible for revenues of $48 million. He has a vast amount of knowledge of analog/RF, digital, and microprocessor design; CMOS, BiCMOS, and SOI process and device technologies; CAD methodologies; and packaging, product, and test engineering. Sengottaiyan holds a B.S degree in electrical engineering with honors from the University of Madras and M.S degree in electrical engineering from Michigan State University.